Understanding Big Data with BigQuery
The way we collect, collate, and analyze data has drastically changed in the last 5 years. Gone are the days when we crammed servers and more servers into our office buildings to hold our information. Cloud computing brought with it a radical change in thinking about the way we collect and visualise the information we hold. Organisations want to know how to understand the data they have and how they can use this data to give themselves a competitive advantage.
Take the example of Retail. Retailers want to understand: buying patterns and behaviours; who to target at a given time and in what geographic area. Concepts like Data Warehousing, ML, AI and specific products like Google BigQuery are designed to help with that exact business case – by being able to collect and store data about the customer behaviours and analyse it in seconds allows organisations to react fast, and given themselves a competitive advantage in any market. After all, data is the most valuable asset on the planet.
Our question to organisations today is: Are you using your data to your advantage, and if not, what is stopping you?
Businesses are realising the power of data to predict future spending patterns, analyse spending cycles and understand geographical patterns in consumer behaviour. By using analytical tools and AI we can also ensure that if we are to enter times of uncertainty again, we can initiate and ensure our business continuity plans are in line with the insights our data has provided us. Google is often considered the market leader in data analytics capabilities, with a specific focus on its solution, BigQuery. BigQuery is your enterprise data warehouse, fully managed and completely serverless with built-in machine learning capabilities and is at the forefront of the innovative organisations that are using analytics to gain competitive advantage. Providing usable and easy to digest information is a must and BigQuery can run analytics at scale with 26%–34% lower three-year TCO than cloud data warehouse alternatives. Being resilient, scalable and cost-effective has provided customers with faith in Google Cloud services and there are many more benefits to this solution, click here to understand more about BigQuery.
What we want to understand is the use of BigQuery, some real-world data scenarios where companies have invested and had a tangible return by using this service to collect and understand the data they receive, and how partners like Netpremacy can assist you.
So with this in mind, let’s look at the example of how Enterprise organisations with multinational functions are using Google Cloud and Big Query. UPS are world-leading distribution organisation with a global footprint, but the perspective of their operations is definitely needed to understand the scale of this operation:
• Every day, UPS delivers 21 million packages in more than 220 countries worldwide. During the all-important holiday season, the number of packages delivered per day can reach its peak.
• The drivers who make that possible perform 120 pickups and dropoffs daily.
• The number of possible routes each driver can take from stop number one to stop number 120 is unthinkably large at 199 digits.
UPS set out to use Google Cloud Platform (GCP) to design routing software that saved them on average $400 million per annum. GCP provided the platform scalability and security and BigQuery provided the machine learning to fundamentally change their operations in line with their data insights. The information they gained from that data help inform UPS on how to load delivery vehicles, make more targeted operations adjustments, and minimize forecast uncertainty, especially around the holiday seasons. Ultimately helping the organisation deliver more packages at a lower cost which in turn maximised their ROI.
Although the process of moving to the cloud, or setting up a data warehouse with BigQuery may sound daunting, Netpremacy are here to help. We can be your trusted advisors and partner throughout the whole process – from the initial stages exploring Google Cloud Platform services; to the commercial, deployment and aftercare of workloads. We help optimises spend throughout to ensure you are utilising your Google Platform at peak efficiency. Many data strategies start small and leverage the scale and power of Google to grow. No matter the size of the data you house, the information you gain will continue to grow. So even though most organisation’s data is not on the Petabyte scale, Big Data definitely starts with collecting lots of Small Data, and analysing that data to gain valuable insight is vital for organisations to move forward ahead of their competitors.
If you could analyse data, fast, concisely, with zero operational overhead and a helping hand from a Google Premier Partner, why wouldn’t you?
We are running a number of data related webinars over the course of July 2020, for our current customers and to organisations that want to find out further information surrounding Big Data and BigQuery. No matter the vertical or size of your organisation, data-driven strategies are vital to the success of your business in new and digital environments that we now face more than ever. Get in touch with our teams today. Or contact amunroe@netpremacy.com
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