Realise the true benefits of digital transformation with Google Workspace
It is no secret that the retail industry is forever changing. In order to keep up with consumer trends and behaviours, businesses need to constantly adapt to stay ahead of the competition. New strategies and processes need to be implemented. It is more important than ever to optimise the most valuable asset to your business: data. But before you begin with implementing these complex strategies, you need to start from the very beginning: are you using the right tools for your digital transformation?
Get ahead with the omnichannel approach
In March 2020, the world ground to a halt. High Streets were empty, roads were quiet, and an eerie stillness put doubt into businesses across the globe. Without an online presence, many retailers wouldn’t survive. This was the driving force to innovate faster. Many had to upgrade their technology, not only to implement these digital strategies but to also continue working, remotely. Read our first blog in the retail series: “An enhanced retail experience with AI and Machine Learning” to understand why the omnichannel approach is important to succeed.
To help tackle these challenges, Google has been working on industry-specific solutions. Through driving operational improvements, capturing digital and omnichannel revenue growth, and help make data-driven decisions. Watch Google’s Next: OnAir session “Planning for retail’s new priorities” for further details.
Stay productive and collaborative with the right technology stack
Just because you have identified the solutions, does not mean you can enable them straight away. The biggest obstacle businesses have faced is the cultural shift from working in an office to now working from home. Most companies were simply not set up for a remote workforce. In order for retail businesses to deliver a brilliant customer experience, keep up with consumer demand, and excel in a digital environment, they need organisation robustness – systems, processes, productivity, and collaboration.
Google recognises these challenges and prides itself on enabling businesses to thrive in a digital environment. The collaboration and productivity tools within Google Workspace (formerly G Suite), are everything you need to get anything done. Earlier this year, Google announced a better home for work. The main applications are now fully integrated with each other, bringing together the core tools for communication and collaboration.
Gmail: Made into a more collaborative space, with tools from Meet, Chat, and more all being accessible in one interface.
Chat: Create tasks, upload files, and join a Google Meet from your chat window.
Google Meet: Hold a video call on any device, no matter where you are. Send a calendar invite with a link to a Google Meet and transform the way you host a meeting.
Google Drive: A safe place to store all of your files and has a powerful search tool to find your files quickly.
Docs, Sheets & Slides: Everyone can work together on the same document at the same time. Create, edit, and share documents directly from within your browser.
Download our latest White Paper: “How Google Workspace helps businesses thrive & plan for an unpredictable future” and learn why Google Workspace could be the best technology stack for your organisation.
How Google Workspace has helped organisations transition to a remote way of working
When the first UK lockdown was announced, the DFS group decided to immediately close down all operations, pause deliveries, and halt manufacturing. DFS was then left with just an online presence, and had no other option than to furlough 5,000 members of staff. However, after exploring their options, they decided they wanted to align their business wherever possible and to improve collaboration and communication as a business.
Netpremacy partnered with DFS to ensure that the business was able to stay online and to keep the business running smoothly throughout lockdown. DFS saw numerous advantages of Google Meet Hardware for remote meetings; the simplicity of use, native integration with calendaring, seamless, and reliable video conferencing.
Read the full case study here.
Google’s vision for the future of technology in retail
Thanks to the collaboration and productivity tools, Google is able to solve the basic challenges of remote working and can help drive digital transformation. This allows retailers to focus on their marketing strategies, digitise their processes, and ultimately serve their customers better.
Being successful in the retail industry today requires technology to solve big problems. Whether that’s stock inventory, customer experience, or analysing data. Google continues to innovate and has multiple tools and solutions specific to retail (view here).
Further reading: With Christmas just around the corner, learn how to use your data to prepare for the busiest shopping period of the year with our second blog in the retail series: “Is your retail business ready for a surge in online sales?”.