1. Cloud computing is in Google’s DNA Expand

2. Faster access to innovation drives higher productivity Expand

3. Users adopt new functionality with less disruption Expand

4. Employees can be productive from anywhere Expand

5. Google’s cloud enables faster collaboration Expand

6. Google’s immense security investments help protect customers Expand

7. Less data is stored on vulnerable devices Expand

8. Customers get higher reliability and uptime Expand

9. Google Apps offers extensive flexibility and control Expand

10. Customers spend less through Google’s economies of scale

Google buys raw computer parts in massive quantities, and assembles custom servers with few unnecessary components. Not only do we save costs on hardware, we also minimize overhead by consolidating on a very small number of server configurations that can be managed in bulk globally at an extremely efficient ratio of staff to machines. On a per-user basis, these economies of scale allow Google Apps to operate at higher levels of efficiency than can be achieved by customers themselves. Further cost savings are also made possible by applications that run in the browser. Customers save time and money because there’s no specialized software to license, patch and periodically replace.